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Consumer Brand Relationships in Tourism

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investi…

lieferbar innerhalb 2-3 Wochen

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EUR 240,94* Aktueller Preis: EUR 240,94

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Stephen Lowy

Creating Loyalty in Youth Travel

Understand how to attract and retain youth travellers to develop lifelong customer loyalty to travel brands and destinations and increase profitability in the long term.

lieferbar ab 24.6.2025.

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EUR 53,68* Aktueller Preis: EUR 53,68

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